General Distribution and Cooperation

Capidema is specialized in marketing of international brands in sports and luxury segments. Our core competencies are strategic and market oriented development and distribution of branded products. This is carried out trough general distribution agreements, cooperation with manufacturers and licensees as well as through our broad international distribution network and a technical coverage of over 45 million households.

General Distribution

Capidema has a 50% holding in the internationally operating sales company GL Lifestyle GmbH, which is associated with the general distribution of sports and luxury brands in Northern Europe. GL Lifestyle GmbH has several agreements with other successful companies. This includes the marketing and distribution of established international brands. Besides Germany, core market consists of countries like Switzerland, Austria and Benelux. In cooperation with its partners GL Lifestyle GmbH carries its responsibility with marketing in these markets. Our goal is market development, achievement and preservation of market shares.


In its product portfolio Capidema includes numerous established national and international brands which is possible due to the cooperation with manufacturers and licensees. Within the last couple of years cooperation have been bettered continuously, which can be attributed to the know-how, core competencies and the already achieved success in the field of distribution and marketing.